Free Essays on Law School Admissions

WHAT IS THE LSAT? The LSAT or Law School Admissions Test is your ticket into law school. All students applying to ABA-approved law schools are required to take the LSAT. ABA or American Bar association-approved law schools make sure that law schools meet certain criteria in their courses.(Wright 42) Law schools use this test to measure a law school candidate’s ability to read and comprehend abstract material. Joanna Grossman had this to say about the LSAT, â€Å"Frankly, it was a cruel individual who devised this mode of assessment.† (1) What makes this test so difficult is the fact that it does not test your knowledge in a subject like the ACT or SAT. It is a thought process that you must learn and study in order to be successful on the LSAT and in law school. HOW IS THE LSAT FORMATTED? Tom Martinson comprised the LSAT with 6 different sections that look like this: SECTION NUMBER OF QUESTIONS TIME ALLOWED Logical Reasoning 1 24-26 35 min. Reading Comprehension 27-28 35 min. Analytical Reasoning 24-25 35 min. Logical Reasoning 2 24-26 35 min. Experimental 35 min. Writing Sample Essay 30 min. Note: The order of the section varies from administration to administration, and the Experimental section is not necessarily the last is not necessarily the last section of multiple choice questions. LOGICAL REASONING Logical reasoning questions make up about half of the test question that you will find on this exam. This is great, because I find that these questions are the easiest to master. What do we mean when we say logical reasoning? Let’s analyze each part of this, according to Webster’s definition of logical which means, â€Å"Displaying consistency in reasoning,† and reasoning which is, â€Å"to form conclusions, judgments, or inferences.† (Page #)In this section you will be asked to drawl a conclusion based on an argument or explanation in a short passage and provide the best possible solution. I should place emph... Free Essays on Law School Admissions Free Essays on Law School Admissions WHAT IS THE LSAT? The LSAT or Law School Admissions Test is your ticket into law school. All students applying to ABA-approved law schools are required to take the LSAT. ABA or American Bar association-approved law schools make sure that law schools meet certain criteria in their courses.(Wright 42) Law schools use this test to measure a law school candidate’s ability to read and comprehend abstract material. Joanna Grossman had this to say about the LSAT, â€Å"Frankly, it was a cruel individual who devised this mode of assessment.† (1) What makes this test so difficult is the fact that it does not test your knowledge in a subject like the ACT or SAT. It is a thought process that you must learn and study in order to be successful on the LSAT and in law school. HOW IS THE LSAT FORMATTED? Tom Martinson comprised the LSAT with 6 different sections that look like this: SECTION NUMBER OF QUESTIONS TIME ALLOWED Logical Reasoning 1 24-26 35 min. Reading Comprehension 27-28 35 min. Analytical Reasoning 24-25 35 min. Logical Reasoning 2 24-26 35 min. Experimental 35 min. Writing Sample Essay 30 min. Note: The order of the section varies from administration to administration, and the Experimental section is not necessarily the last is not necessarily the last section of multiple choice questions. LOGICAL REASONING Logical reasoning questions make up about half of the test question that you will find on this exam. This is great, because I find that these questions are the easiest to master. What do we mean when we say logical reasoning? Let’s analyze each part of this, according to Webster’s definition of logical which means, â€Å"Displaying consistency in reasoning,† and reasoning which is, â€Å"to form conclusions, judgments, or inferences.† (Page #)In this section you will be asked to drawl a conclusion based on an argument or explanation in a short passage and provide the best possible solution. I should place emph...

Understanding Cosmology and Its Impact

Understanding Cosmology and Its Impact Cosmology can be a difficult discipline to get a handle on, as it is a field of study within physics that touches on many other areas. (Although, in truth, these days pretty much all fields of study within physics touch on many other areas.) What is cosmology? What do the people studying it (called cosmologists) actually do? What evidence is there to support their work? Cosmology at a Glance Cosmology is the discipline of science that studies the origin and eventual fate of the universe. It is most closely related to the specific fields of astronomy and astrophysics, though the last century has also brought cosmology closely in line with key insights from particle physics. In other words, we reach a fascinating realization: Our understanding of modern cosmology comes from connecting the behavior of the largest structures in our universe (planets, stars, galaxies, and galaxy clusters) together with those of the smallest structures in our universe (fundamental particles). History of Cosmology The study of cosmology is probably one of the oldest forms of speculative inquiry into nature, and it began at some point in history when an ancient human looked toward the heavens, asked questions such as the following: How did we come to be here?What is happening in the night sky?Are we alone in the universe?What are those shiny things in the sky? You get the idea. The ancients came up with some quite good attempts to explain these. Chief among these in the western scientific tradition is the physics of the ancient Greeks, who developed a comprehensive geocentric model of the universe which was refined over the centuries until the time of Ptolemy, at which point cosmology really didnt develop further for several centuries, except in some of the details about the speeds of the various components of the system. The next major advance in this area came from Nicolaus Copernicus in 1543, when he published his astronomy book on his deathbed (anticipating that it would cause controversy with the Catholic Church), outlining the evidence for his heliocentric model of the solar system. The key insight that motivated this transformation in thinking was the notion that there was no real reason to assume that the Earth contains a fundamentally privileged position within the physical cosmos. This change in assumptions is known as the Copernican Principle. Copernicus heliocentric model became even more popular and accepted based upon the work of Tycho Brahe, Galileo Galilei, and Johannes Kepler, who accumulated substantial experimental evidence in support of the Copernican heliocentric model. It was Sir Isaac Newton who was able to bring all of these discoveries together into actually explaining the planetary motions, however. He had the intuition and insight to realize that the motion of objects falling to the earth was similar to the motion of objects orbiting the Earth (in essence, these objects are continually falling around the Earth). Since this motion was similar, he realized it was probably caused by the same force, which he called gravity. By careful observation and the development of new mathematics called calculus and his three laws of motion, Newton was able to create equations that described this motion in a variety of situations. Though Newtons law of gravity worked at predicting the motion of the heavens, there was one problem ... it wasnt exactly clear how it was working. The theory proposed that objects with mass attract each other across space, but Newton wasnt able to develop a scientific explanation for the mechanism that gravity used to achieve this. In order to explain the inexplicable, Newton relied on a generic appeal to God, basically, objects behave this way in response to Gods perfect presence in the universe. To get a physical explanation would wait over two centuries, until the arrival of a genius whose intellect could eclipse even that of Newton. General Relativity and the Big Bang Newtons cosmology dominated science until the early twentieth century when Albert Einstein developed his theory of general relativity, which redefined the scientific understanding of gravity. In Einsteins new formulation, gravity was caused by the bending of 4-dimensional spacetime in response to the presence of a massive object, such as a planet, a star, or even a galaxy. One of the interesting implications of this new formulation was that spacetime itself wasnt in equilibrium. In fairly short order, scientists realized that general relativity predicted that spacetime would either expand or contract. Believe Einstein believed that the universe was actually eternal, he introduced a cosmological constant into the theory, which provided a pressure that counteracted the expansion or contraction. However, when astronomer Edwin Hubble eventually discovered that the universe was in fact expanding, Einstein realized that hed made a mistake and removed the cosmological constant from the theory. If the universe was expanding, then the natural conclusion is that if you were to rewind the universe, youd see that it must have begun in a tiny, dense clump of matter. This theory of how the universe began became called the Big Bang Theory. This was a controversial theory through the middle decades of the twentieth century, as it vied for dominance against Fred Hoyles steady state theory. The discovery of the cosmic microwave background radiation in 1965, however, confirmed a prediction that had been made in relation to the big bang, so it became widely accepted among physicists. Though he was proven wrong about the steady state theory, Hoyle is credited with the major developments in the theory of stellar nucleosynthesis, which is the theory that hydrogen and other light atoms are transformed into heavier atoms within the nuclear crucibles called stars, and spit out into the universe upon the stars death. These heavier atoms then go on to form into water, planets, and ultimately life on Earth, including humans! Thus, in the words of many awestruck cosmologists, we are all formed from stardust. Anyway, back to the evolution of the universe. As scientists gained more information about the universe and more carefully measured the cosmic microwave background radiation, there was a problem. As detailed measurements were taken of astronomical data, it became clear that concepts from quantum physics needed to play a stronger role in understanding the early phases and evolution of the universe. This field of theoretical cosmology, though still highly speculative, has grown quite fertile and is sometimes called quantum cosmology. Quantum physics showed a universe that was pretty close to being uniform in energy and matter but wasnt completely uniform. However, any fluctuations in the early universe would have expanded greatly over the billions of years that the universe expanded ... and the fluctuations were much smaller than one would expect. So cosmologists had to figure out a way to explain a non-uniform early universe, but one which had only extremely small fluctuations. Enter Alan Guth, a particle physicist who tackled this problem in 1980 with the development of inflation theory. The fluctuations in the early universe were minor quantum fluctuations, but they rapidly expanded in the early universe due to an ultra-fast period of expansion. Astronomical observations since 1980 have supported the predictions of the inflation theory and it is now the consensus view among most cosmologists. Mysteries of Modern Cosmology Though cosmology has advanced much over the last century, there are still several open mysteries. In fact, two of the central mysteries in modern physics are the dominant problems in cosmology and astrophysics: Dark Matter - Some galaxies are moving in a way that cannot be fully explained based on the amount of matter that is observed within them (called visible matter), but which can be explained if there is an extra unseen matter within the galaxy. This extra matter, which is predicted to take up about 25% of the universe, based on most recent measurements, is called dark matter. In addition to astronomical observations, experiments on Earth such as the Cryogenic Dark Matter Search (CDMS) are trying to directly observe dark matter.Dark Energy - In 1998, astronomers attempted to detect the rate at which the universe was slowing down ... but they found that it wasnt slowing down. In fact, the acceleration rate was speeding up. It seems that Einsteins cosmological constant was needed after all, but instead of holding the universe as a state of equilibrium it actually seems to be pushing the galaxies apart at a faster and faster rate as time goes on. Its unknown exactly what is causing this r epulsive gravity, but the name physicists have given to that substance is dark energy. Astronomical observations predict that this dark energy makes up about 70% of the universes substance. There are some other suggestions to explain these unusual results, such as Modified Newtonian Dynamics (MOND) and variable speed of light cosmology, but these alternatives are considered fringe theories that are not accepted among many physicists in the field. Origins of the Universe It is worth noting that the big bang theory actually describes the way the universe has evolved since shortly after its creation, but cannot give any direct information about the actual origins of the universe. This isnt to say that physics can tell us nothing about the origins of the universe. When physicists explore the smallest scale of space, they find that quantum physics results in the creation of virtual particles, as evidenced by the Casimir effect. In fact, inflation theory predicts that in the absence of any matter or energy, then spacetime would expand. Taken at face value, this, therefore, gives scientists a reasonable explanation for how the universe could initially come into being. If there were a true nothing, no matter, no energy, no spacetime, then that nothing would be unstable and would begin generating matter, energy, and an expanding spacetime. This is the central thesis of books such as The Grand Design and A Universe From Nothing, which posit that the universe can be explained without reference to a supernatural creator deity. Humanitys Role in Cosmology It would be hard to over-emphasize the cosmological, philosophical, and perhaps even theological importance of recognizing that the Earth was not the center of the cosmos. In this sense, cosmology is one of the earliest fields that yielded evidence that was in conflict with the traditional religious worldview. In fact, every advance in cosmology has seemed to fly in the face of the most cherished assumptions that wed like to make about how special humanity is as a species ... at least in terms of cosmological history. This passage from The Grand Design by Stephen Hawking and Leonard Mlodinow eloquently lays out the transformation in thinking that has come from cosmology: Nicolaus Copernicus heliocentric model of the solar system is acknowledged as the first convincing scientific demonstration that we humans are not the focal point of the cosmos.... We now realize that Copernicus result is but one of a series of nested demotions overthrowing long-held assumptions regarding humanitys special status: were not located at the center of the solar system, were not located at the center of the galaxy, were not located at the center of the universe, were not even made of the dark ingredients constituting the vast majority of the universes mass. Such cosmic downgrading ... exemplifies what scientists now call the Copernican principle: in the grand scheme of things, everything we know points toward human beings not occupying a privileged position.

Paraphrase essays Essay Example | Topics and Well Written Essays - 750 words

Paraphrase essays - Essay Example ng desire of Cyrus for greatness makes him able to withstand all the temptations and assume a disciplined life, which earns him respect among all people, as well as his army. Nevertheless, Cyrus has had people who are always envious about is character and role as a wise and charismatic leader, but these individuals have fallen from their desired paths. For example, Cyaxares is highly obsessed in achieving the same status of leadership as that of Cyrus in leading his army. However, he failed to achieve this because his envy for Cyrus did not let him focus on activities, which would grant him an opportunity to achieve his goals. Another individual who has fallen because of the envy for Cyrus is the Araspas who has a strong obsession for Panthea. In the entire readings, it is clear that Cyrus was an inspirational leader who gained political success because of his inherent characteristic of observing discipline (Xenophon and Ambler, 2001). The readings also provide emphasis on the Persians status during the Xenophon time. Xenophon illustrated the positive characteristics from the Persians discipline during the Cyrus life. He also indicated that the lack of such characteristics would result in harming the society in different perspectives and aspects of life. Further, Xenophon has illustrated the need for Persians desire to achieve excellence in different endeavors of their life. This trait is seen in different fields, especially in the choice of health, clothing, training for discipline and assuming the best conduct in society. Such has enabled Persians to become an organized society while the presence of Cyrus as the model leader makes them to remain in that status at all times. Nevertheless, the Persians lost the way after the death of Cyrus. Their impressive and erstwhile organization has dissolved while the disarray has made it complex to ensure that an effective successor rises to replace the works of Cyrus. For example, transactions had all forms of dishonesty

Learning journal Essay Example | Topics and Well Written Essays - 750 words

Learning journal - Essay Example Analysis Firstly, when analyzing McDonald’s as a Holographic Organisation, it must be taken into consideration whether the knowledge or information is equally shared amongst the different parts or components of the company. Herein, it is found that McDonald in its endeavor to absorb the Chinese youths, tends to propagate the idea of the concern’s vision and mission philosophy to the new entrants. This creates a sense of emotional attachment to the concern in people belonging to diverse communities (Morgan 100). Secondly, focusing on the principle of Redundancy related to the Holographic Organization, it is found that McDonald’s in its foreign operation base in China works to formulate policies that would help in reducing the level of attrition rates. The new policy set by the firm would involve people into several recreational activities, thereby creating an amicable and friendly relationship with the employee communities (Morgan 100). Thirdly, in relation to the Redundancy principle as practiced, it is observed that the production of new policy sets pertaining to human resources administration in the enterprise eventually matches the needs of the external environment. The management body of McDonald’s observed that retention rates in the service sector in the Chinese region is quite low, for which there is a potential lack of absorption and sustenance of the right talent force. Thus, new set of human resource policies put in place is taken to enhance the relationship of the concern’s service sector with its potential employees (Morgan 100). Fourthly, working based on the principle of Minimum Specs, the management body of McDonald’s striving to enhance the operational potential of the employees that pertain to the Chinese province is found to reduce the constraints emanating from firm bureaucratic controls. The people in the concern were rather made to feel the organization as a people’s place, which in turn help ed in generating due potentials and productivity for the concern. Thus, here the managers of McDonald’s worked as enablers, thereby enabling the people to render their individual potentials. Fifthly, it can be observed that McDonald’s as an international concern providing fast food service works on the principle of Deutero-Learning or Learning based on the Third Loop. The Third-Loop learning process reflects the business organization to posses brains, thereby focusing on changing its existent business policies and value sets while keeping in mind the changing external business environment. The business organization in the process of adapting to the changes in the external business environment through policy and structural changes focuses on bringing out or engaging the employees to deliver their best performance and potentials. The management body of McDonald’s has also learnt by dearth of its operation in the Chinese region that power to engage employees by inv olving them into creative and innovative pursuits would result in enhancing their level of loyalty towards the concern. This increasing sense of loyalty would also augment their commitment levels regarding the fulfillment of tasks rendered (Brown, Kenney and Zarkin 6; Shams and Jackson 248). The Human Resources Management team at McDonald’

Plate techtonics Essay Example for Free

Plate techtonics Essay The Earth’s crust is composed of numerous plates which are constantly moving in relation to one another. This movement is responsible for earthquakes, volcanoes, and mountain formation and the theory describing this phenomena is called plate tectonics. Plate techtonics was first described in the 1960’s and unified the theories of contenental drift and magnetic field change. The Earth’s interior is divided into three major sections based on their composition: the crust, mantle, and core. The crust is the uppermost portion, and accounts for less than 1% of its volume. It varies in thickness from 2 to 35 miles and it is this layer. Below the crust is a thick layer of rock called the mantle which is nearly 1500 miles thick. The core consists of 15 % of the Earth’s volume and 32% of its mass. It is very dense and is made mostly of iron. Another set of divisions of the Earth’s interior can be made based on mechanical differences and types of heat transfer; the lithosphere and the asthenosphere. The innermost asthenosphere is hotter and fluid-like. The lithosphere is a division made up of the crust and the uppermost part of the mantle. It is cool and rigid and is broken up into seven major and many minor techtonic plates. These plates move in relation to one another at one of three types of plate boundaries: convergent or collision boundaries, divergent or spreading boundaries, and transform boundaries. Most of the worlds active volcanoes occur along plate boundaries. The major plates are African Plate, Antarctic Plate, Arabian Plate, Australian Plate, Caribbean Plate, Cocos Plate, Eurasian Plate, Indian Plate, Juan de Fuca Plate, Nazca Plate, North American Plate, Pacific Plate, Philippine Plate, Scotia Plate, and the South American Plate. There are also many minor plates throughout the world.   As techtonic plates move, they interact with each other and create friction, pressure and/or strain. Stress builds up in both plates and when it reaches a level that exceeds the threshold of rocks on either side of the fault, this accumulated potential energy is released. The brittle upper crust reacts by fracture, or instantaneous stress release to allow motion along the fault. Energy released in this way is the cause of earthquakes which are commonly found along transform boundaries. The San Andreas Fault along the western coast of North America is a well known transform boundary. Here, the Pacific and North American plates meet and move against each other. Other examples of transform faults include the Alpine Fault in New Zealand and the North Anatolian Fault in Turkey. Mendocino Fracture Zone offshore northern California). Divergent boundaries consist of two plates that move apart from each other. When this occurs, a space is created and fills with molten magma. Spreading is not usually uniform and can create massive fault zones. Divergent boundaries are common in the sea floor and are the cause of the Mid-Atlantic Ridge and the East Pacific Rise. Convergent boundary action depends on the density of the plates that are colliding. Oceanic plates tend to be more dense, with a higher percentage of heavy elements. When a dense oceanic plate collides with a less-dense continental plate, the oceanic plate is typically thrust underneath. This forms a subduction zone and is responsible for oceanic trenches and mountain ranges. An example of a continental-oceanic subduction zone is the area along the western coast of South America where the oceanic Nazca Plate is being subducted beneath the continental South American Plate. Another phenomenon that occurs as the subducting plate descends is a rise in temperature as hot water that has been encased in the porous oceanic crust is released. As the water rises into the mantle of the overriding plate, it lowers the melting temperature of the surrounding mantle, producing â€Å"melts† (magma). These melts rise to the surface and are the source of some of the most explosive volcanism on Earth because of their high volumes of extremely pressurized gases. Mount St. Helens was formed in this way. As these melts rise to the surface and cool, they form long chains of volcanoes inland from the continental shelf and parallel to it. South America is dense with this type of volcanic mountain building from the subduction of the Nazca plate. In North America the Cascade mountain range, extending north from Californias Sierra Nevada, is also of this type. The entire Pacific Ocean boundary is surrounded by long stretches of volcanoes and is known collectively as The Ring of Fire which are the most active volcanoes in the world. When two continental plates collide, they will buckle and compress or one plate goes under the other creating mountain ranges. Currently, the northern margin of the Indian plate is being pushed under the Eurasian plate, and is creating the Himalayan Mountains. When two plates with oceanic crust collide, they typically create an island of volcanoes that erupt through the overriding plate. Japan and the Aleutian Islands were formed in this way. The world is constantly changing and the occurrence of natural disasters is a constant threat. Life in a high risk location may be uncertain, but many people have chosen to live near these potentially dangerous areas for reasons that they feel outweigh the risk. Choice is part of our rights as a human being, and we each must educate ourselves as to our environmental risks and weigh our priorities to make the decisions that are right for each of us. Our awareness of plate techtonics can allow us to assess our future risks. Not allowing people to live in high risk areas would remove their choices over their own lives.

Comparing the Anti-Social Plays of Cyrano de Bergerac and Night of the

The Anti-Social Plays of Cyrano de Bergerac and Night of the Iguana Cyrano is clearly a better example of an anti-social play than Night of the Iguana: Not only is this shown by the main characters and their relationship to each other, but more important, it is shown in the themes of these two plays. Shannon is unmistakably an ideal character for an anti-social play: While Cyrano may be alienated from society, it is, in many ways, through his own choice. For instance, he could have a position at court with his skill with poetry, but instead he chooses to follow his own conscience: "What would you have me do? ... like a creeping vine on a tall tree, crawl upward? ... No thank you!" Cyrano wants to make himself "in all things admirable," and he is: the bravest fighter, the exemplary poet, the quintessential lover, an individualistic moralist (he eats meat on Fridays, but expects to go to Heaven), the finest writer, and the greatest thinker. Shannon, in contrast, is none of these things. A defrocked minister, he is a lover only of teenage girls, and he is neither a poet nor a writer. Shannon is a thinker and a moralist, but these only contribute to his isolation from society: His thoughts on God and morality get him locked out of the church of which he is the pastor. Cyrano is also in control over his relationships: Ragueneau and Le Bret always follow Cyrano's lead when he condescends to tell them what to do; even Roxane could have been his had he not been hindered by his sense of honor. Shannon, on the other hand, is buffeted this way and that by the stronger characters in Iguana. He seems to have control over his relationship with Maxine, but at the end he acquiesces to her wishes. The only rel... ...ef that there is nothing to believe in anymore. The emergence of many philosophies (such as existentialism, atheistic satanism, objectivism, nihilism, and hedonism) which focus on despair or selfishness also reflects this. Anti-social plays, of which we have many in modern times, address the concepts of despair that these influential modern philosophies have in common. What is the way out of the despair that our society feels and the anti-social plays reflect? In a word: humanism. Humanism is a (usually atheistic) philosophy which espouses the well-being of all of the world's people as the highest ethical goal. As a species, we have placed our belief in deities and we have placed our belief in knowledge. Only a belief in ourselves can now save us from the self-destructive downward spiral that the anti-social plays suggest our society has entered.

Move N Store Inc.:”Pack and exhale”

Mission Statement: â€Å"Pack and exhale† – Offer peace of mind to customers by providing most efficient and reliable moving and storage services available. We strive to exceed customer’s expectations by building relationships between you and our team to consistently meet your needs. By utilizing the highest standards of design, development and management, we will provide facilities that consistently deliver satisfaction, value and peace of mind for our customers. Company Description: Establish a self-storage business in the US and India that offers portable moving solutions, packing services and off-site storage solutions for residential and commercial customers. Move N Store Inc. offers long and short term storage in a warehouse type of facility with climate controlled and non –climate controlled floors. Some of the key features at each facility are: * On-site managers who reside at the facility and operate from the office from 9AM – 5PM. * Automated / Controlled gate access to the facility so the facility is accessible 24/7. Loading bay with large garage doors accessing the loading dock, so that vehicles can be parked directly outside the elevator lobby for ease of loading and unloading. * Surveillance cameras on each floor in several areas for customer safety. * Individual door alarm for each unit. * Well lit aisles and lobby areas. * Completely fenced facility. * Boat, RV or Car parking in some facilities based on geographic al location and customer. A good marketing plan should focus on three objectives: increasing occupancy, increasing tenant value to the facility, and improving marketing efficiency. It should also be based on results and flexible. It will clearly outline specific activities to accomplish those three objectives, with deadlines. The marketing plan will provide strict guidelines for logo usage, copy creation and offers so that the plan has a consistent and recognizable look and feel. The plan will also discuss how the marketing is going to be tracked for effectiveness and what constitutes â€Å"effective† so that quick, smart decisions can be made throughout the year. The marketing plan will be comprehensive and focused on the target markets that produce the best results. It will be a combination of building relationships in the community, customer referral, key influencer referrals, search-engine marketing, social networking, Yellow Pages ads, and niche marketing specific to the local community. The marketing plan will be implemented on a consistent basis with tracking and measuring to make ongoing improvements. Online marketing will become an important part of the marketing plan as it attracts new customers and allows existing customers to maintain their accounts. As stated in an article by Carr, June 8, 2010: When was the last time you opened a phone book? Do you remember what ad was on the last billboard you saw? You have probably thrown away or recycled all of the bulk mail unopened that you’ve received in at least the last year. I think there’s an important reason for all of this. All of these forms of advertising are relatively invasive and, at the moment the potential customer is receiving the message, they’re not actively in need of or searching out your product or service. On the other hand, internet marketing – more specifically, search engine marketing – is a different story. The potential customer is actively seeking out a solution to their problem. They’re hoping that they will find your product or service to solve one of their problems. This means, as a business owner, it is critically important to the sustained growth of your business that you pay close attention to your online presence and aggressively try to improve it. Start a social media campaign, set up an email auto-responder, and, most importantly, discover which keywords you should be targeting and go after them with whatever resources you have. The top three tactics that will be used are: Internet marketing, database marketing, and community-network creation and maintenance. The plan will include having an effective search-engine marketing program. Second, there will be a comprehensive program to target key influencers in the area surrounding the facility; these key influencers can be real estate agents, chambers of commerce, business-networking organizations, apartment communities, housing communities, etc. Lastly, will be a program to reach out to the community and become a credible organization that helps others. Through helping others the business will become known throughout the community which can help improve business. A brief outline of the marketing plan is as follows – On a Daily basis, do the following: * Track all incoming calls to determine their sources. Keep track of the total number of calls, sources of the calls and the percentage of calls that turned into visits. * Speak with the store manager once a day to see if he needs any help. Supporting the manager keeps him/her motivated. Make at least five to 10 outbound calls each day to drum up business from commercial accounts. All managers should have a quota of outbound calls to make. * Send out postcards to those people who called during off hours. Use a caller ID device to record the phone numbers of people who call when the office is closed. Use an online reverse directory to get their addresses. Then mail them a postcard with a time-sensitive offer. On a weekly basis, the marketing plan is: * Call all the â€Å"centers of influence† in town to remind them of the facility’s presence (i. e. call the real estate offices, truck-rental places and all of the other businesses who have the potential to send you business. * Play ’Mystery Shopper† by getting the District Manager’s to call the facility and disguise their voice to hear how your employees really handle themselves when they talk with customers. * Look for opportunities to get coverage by the local media. There are countless opportunities to piggy-back storage onto a current-events news story. Find one angle each week and send out a press release. * Consider running specials to rent slow-moving units. Look at the units that aren't moving and make weekly adjustments if necessary. Waiting until the end of the month may not give the management enough time to properly react to competition or the changing market in the local area. On a monthly basis the facility shall perform the following activities: * Call and/or visit competition to see what they're up to. This is an activity that needs to be done at least once a month. * Conduct regular training sessions with managers to keep them up-to-date. Conducting monthly meetings for managers and other employees makes a lot of sense. Read industry trade magazines to keep abreast of current issues. Owners and managers must be committed to staying up-to-date with the latest industry information. * Schedule a monthly coaching session by phone with an outside self-storage expert, employees and managers like to listen to experts above owners. Using an outside expert to give basic feedback is a great idea. * Go to monthly networking events, such as at the chamber of commerce. Managers and owners should make an effort to get out into the community to network. Review occupancy rates by unit size to make necessary price adjustments. * Hold a contest for store managers, and vary them from month to month. Give them some realistic goals to shoot for and then reward them for meeting those goals. This strategy is inexpensive and effective. On a quarterly basis, marketing plan for the store shall include: * Hold unannounced, random events for customers to thank them for their business. For example, wash the car of each one of your tenants who comes into the facility on a given day. * Create seasonal fliers. Fliers are inexpensive and effective and can be created for any or all services at the facility. In addition to handing those out off-site, fliers can be designed to be placed under people's unit doors to announce various promotions. * Direct mail can be tested on a targeted group within five miles of the facility. Direct mail and Value-Pak mailers can be effective. * Find an additional item to sell at the office based on customer feedback. * Play â€Å"Undercover Boss† by working at the facility one day each quarter to find out how things really work. Owners sometimes never even see their storage facilities. Working at the facility is the single most-effective means for owners to understand what really goes on in their businesses. On a yearly basis, marketing plan for the store shall include * Attending the annual self-storage conference and expo in Las Vegas and taking store managers along. * Having a qualified consultant do an external marketing audit of the facility. * Review financial numbers with a qualified expert to see what areas of business can be improved. Some ways to measure the effectiveness of advertising are : Using website stats – using a website counter to figure out how many visitors have viewed the website. As stated in an article by Kathleen, â€Å"At the very least you should be aware of what keywords are bringing traffic to your site, how many are coming directly by typing in your domain name, and other referring pages. More detailed info such as bounce rates, visitor paths, landing and exit pages will all give you additional information to assess what marketing value your website is providing. Use Direct Mailed Surveys – Mail surveys to current customers and customers who have made enquiries to figure out which areas need to be improved and work on those areas. Ask people how they found about the business – If a cold call is placed and if it is not known where the person came from, it is good to figure to where the person came from. Was it the sign in the yard? An ad that was placed in the paper? Crai gslist? Check the response on ads – When ads are run continuously, stop the ads to figure out if it has made a change in revenue. If there are no changes, then there is no point in spending dollars on the ad campaign and it would be better to divert the funds to other options. Call reporting – this is a methodology to ensure if incoming calls were being handled appropriately and in the most effective manner to hook more tenants. This system tracks how many calls were received from print and internet advertising, a report usually provides details such as time of day you receive the most calls, where the calls originate and the length of the call. It can also be helpful in measuring how many after-hours calls are being missed. Call-tracking and recording programs – These programs help management play back calls whenever they choose to without the employees’ knowledge. If all call recordings are reviewed for the exact nature of conversations and how they are being handled, the management can begin working on refining the sales process. Other strategies that can be used in addition to advertising are: * Participating with the local community in hosting events such as food drives, charity auctions, provide storage for boy/girl scouts, provide assistance during natural epidemics such as storage for people who have lost homes during a storm or flood. Sponsor cookouts for a local fire or police station. * Partner with local baseball or football teams and provide tickets to customers based on a raffle each month. * Advertise on Valpak, Craigslist, GroupOn (for coupon discounts) and other local magazines. * Use social media network such as Facebook or Twitter for promotion. * Build LEED or environmen t friendly facilities to show responsibility towards the community and world as a whole. * Provide an online payment system for customers to pay their monthly rental fees. Some ways to measure customer satisfaction are as follows: 1. Survey Customers This is probably the only way to get customer feedback, surveys can be provided in several ways (through mail, email, or over the phone). In order to get the best information, customers should be allowed to answer questions on a weighted scale (as in â€Å"Rate your experience on a scale of 1 to 5 with 1 indicating complete dissatisfaction and 5 indicating complete satisfaction†). Repeat customers may have to survey again to see how their experience changes over time. . Understand Expectations The business must make an effort to discover the expectations of customers in terms of both service and products in order to ensure that their needs are met. 3. Find Out Where You’re Failing If customer requirements are not being met, the management needs to find out where the failure is occurring. Are the products less than what is advertised? Are employees making promises that cannot be met? Are custo mer service representatives dropping the ball on dispelling customer concerns and managing their complaints? Whatever the case, it is important to know where the lines of communication are breaking down so that relationships with customers can be mended. 4. Pinpoint Specifics Whether a customer is satisfied or not, the data collected will need to accurately assess what is working and what isn’t. So inquiries into level of satisfaction should include more than just the overall experience. The business needs to determine the products or services they purchased, what they liked or disliked about their sales interaction, how the actual purchase compared to their expectations, and any suggestions they have for mprovement. 5. Assess the Competition As part of the survey process, the business may want to consider inviting customers to compare and contrast similar products or companies to find out what they are offering. This helps in understanding what is lacking in the business. As stated in an article by Kevin Cacioppo, â€Å"Customer satisfaction is the state of mind that customers have about a company when their expectations have been met or exceeded over the lifetime of the product or service. The achievement of customer satisfaction leads to company loyalty and product repurchase. † He also states that: In addition to a clear statement defining customer satisfaction, any successful surveying program must have a clear set of objectives that, once met, will lead to improved performance. The most basic objectives that should be met by any surveying program include the following: * Understanding the expectations and requirements of all your customers. Determining how well your company and its competitors are satisfying these expectations and requirements. * Developing service and/or product standards based on your findings. * Examining trends over time in order to take action on a timely basis. * Establishing priorities and standards to judge how well you've met these goals. Gap Analysis is a popular assessment tool to find out the ‘gap' between what exists verses what is needed or desired. The steps involved in this are – * Identification of customer expectations, Identification of customer experiences, * Identification of management perceptions, * Evaluation of service standards, * Evaluation of customers’ communications. Gap analysis generally refers to the activity of studying the differences between standards and the delivery of those standards. For example, it would be useful for a firm to document differences between customer expectation and actual customer experiences in the delivery of medical care. The differences could be used to explain satisfaction and to document areas in need of improvement. Other tools to bridge gap in customer expectations and experiences could be by sending mail-in surveys to customer to get feedback on the service received, going out of the way to make sure a customer’s needs are addressed, providing top notch customer service are also ways to bridge gaps. Bottom line for any small business such as Self Storage is getting to know customers, listening to their concerns, making customers feel appreciated and personal touches such a learning their names might be important in retaining business and building relationships.

Obesity And Urban Food

Individual characteristics and IBM data were adjusted to two – kilometer Addis food retail stores, with each supermarket reducing obesity odds, and convenience stores predicting higher obesity Odds for each respondent. Obesity rates in New Orleans are among the highest in the country and virtually no research has been conducted to study the associations between obesity and neighboring food retailers in the urban environment. This article appealed to me because a well balanced diet via healthier food retail access is pivotal to promote health in vulnerable groups within communities limited to unhealthy food options.Previous studies on Northeastern communities, mound mostly positive correlations between the presence of convenient stores and increased rates of obesity. Apropos, a correlation was found between supermarket access and reduced obesity rates. Other research has found neither correlation between these variables. Limited, frequent non- consistent research findings, have examined the relationship between food access and body weight in disproportionate fashion amongst the United States. In comparison, fewer studies were conducted in the urban South, which tend to have some the highest obesity rates in the country.New Orleans has high obesity prevalence, which is why some of its Leslie Mar, SCAN 195. 7731, 01. 1415 communities were a choice of study. Other conditions, such as the lack of a household car, make the city an appropriate setting for this study. This study hypothesizes, â€Å"†¦ That greater supermarket access would be associated with a lower odds for obesity while greater convenience store and fast food access would be associated with higher obesity odds Since supermarkets offer a wider selection of affordable healthy food, and fast food establishments offer inexpensive energy-dense foods, these associations were predicted accordingly.METHODS Participants A 2004-2005 survey from the New Orleans Behavior Risk Factor Surveillance Syst em (BARFS), was the local version of the national telephone survey coordinated by the IIS Centers Of Disease Control and Prevention. Participants were enrolled via a random digital dial method: a single random individual aged 18 or older. The final analytic sample, after various exclusions, consisted of 3,925 subjects with reported IBM information, physical activity levels, household income information, collected demographic data, and 167 census tracts in New Orleans.The majority of participants were female (66%), 35. 5% White (n=l ,394), 58% African American 3. % Latino (n=11 6), and 3. 6% Other (n=141). 40% (n=l ,585) of respondents lived at or below the poverty line. 16% (n=628) were ages 18-30 years, and 47. 4% were above 50 years. A majority of 38% attained college graduate or higher education. Measures Food stores and fast food restaurant sites open between 2004-2005 were provided by the Louisiana Office of Public Health food retailer database.They were categorized as either f ull time or part time based on percentage on food item sales (60% cutoff) and total annual sales. They fall into five categories: small food Stores, medium food Stores, supermarkets, convenience stores, ND general merchandise stores. Fast food restaurants were categorized as regional, national, or local chain. A 2 – km buffer around a center point of each respondent census tract, measured using Arctic 9. 2 (SERIES, Redheads, CA), was used to define their neighborhood food environment, because multiple forms of transport are commonplace in New Orleans.Food store/ fast food geographic access was formed by summing the number of each food retailers in each category within the 2-km radius. For IBM measurements, individuals reported their heights and weights with 30 keg/mm as the cutoff between obese and non obese. There were independent variables to account for the results: race/ethnicity, a Poverty index ratio was calculated based on a comparison between household income with the Census Bureau's poverty threshold for a household size. They were divided into three categories of less than 1. 00 (below poverty line), 1. 0-185, and greater than 1. 85. 15. 4% of respondents refused to provide this information, so their poverty index was adjusted using a â€Å"hot deck' imputation technique based on race/ethnicity and education level (less than high school, high school graduate, some college, college graduate). Moderate and vigorous activities were used as the physical activity indicators, and Leslie Mar, SCAN 195. 7731, 01. 14. 15 television viewing (2 hours or more classified as high) was calculated as well. For multivariate analyses, Hierarchical Linear Modeling (HELM), with the extolling procedure in Stats/SE 9. (Staccatos, College Station, TX) was used to simultaneously assess the influence of group-level and individual-level predictors on dependent variables. A series of models to produce a regression equation for each food retailer type access measure was created. RESULTS Within the 2-km of respondents' census tract centers, there was an average of . 49 supermarkets. There were no supermarkets among 26% of the respondents within this buffer, and households had more food retail and convenience stores than supermarkets; with fast food restaurants at a higher average than supermarkets.Of the sample, the overall prevalence of obesity was 26. 5% with highest ranking at 35. 1% (African Americans), females at 29. 2%, older respondents at 29. 9%, and individuals with poorer household incomes and less education. With a high average of small food stores (25. 18%), convenience stores (1 1 . 28%), and fast food restaurants (9. 7%), there as a relationship between obesity odds and food retailer count. There was no significant association between small, medium, and general merchandise store access.

Conflict Resolution

Conflict Resolution Conflict resolution skills are invaluable source of establishing peace. However, conflict has for a long time been misconstrued to mean only the physical disagreements between two parties. This paper looks at conflict particularly in regards to personal mental conflict on a particular dilemma whereby an individual may be faced with difficult decision making options.Advertising We will write a custom essay sample on Conflict Resolution specifically for you for only $16.05 $11/page Learn More This kind of would require balancing between more important issues and those that are not of high priority. Such decisions include balancing relationships, loss of employment and the quest to settle for another job opportunity, what subjects to study at a college, careers to pursue, places to inhabit, business ventures options, health matters among others. I chose to read this chapter of the book because it has immense information on what I actually needed to understand o n improving my overall motivation towards my vision. Plans are important in the pursuit of our set goals in life. The book also provided me with the information I was looking for especially on the area of conflict resolution as an individual. These are discussed in details in the remaining section of the essay. Research has shown that mental conflict and dilemma experienced by an individual may lead to stress. Additionally, distress may also manifest itself as an advance level of stress and depression. Finally, frustrations which may lead to an individual to be fixated, brain being rewired and even death in some cases through suicide Deutsch, Coleman Marcus, 2006). For one to effectively manage mental conflict, the individual victim must be prepared with the necessary tactics and skills of conflict resolution and the right knowledge on how to become proactive by self evaluation and regulation. This kind of approach enables an individual to understand self image, strengths, weakness , aspirations and threats from the world around and the needs of those with whom we interact with. One of the most important approaches to the resolution of the interpersonal conflict is the inculcation of willpower which is the aspirations of the individual in dilemma driven by the strength and the opportunities (Deutsch, Coleman Marcus, 2006). A person would have to forgo immediate self gratification which is of great pleasure for the sake of waiting for something far much more important but coming at a later date. I remember at my childhood, one day a young man collected about five of us and gave each of us a piece of banana. The rule of eating the piece of banana was that the first person to finish would be added but only on condition that the person takes very small bites of the banana.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This was the dilemma of the game since mo st of us believed that the only quickest way to finish first was to take big bites. All of us failed the test save for one girl who did take small bites but was never the first to finish. This kind of conflict is referred to us Marshmallow Dilemma which is a prototype self conflict according to psychological research. Understanding individual differences and the social and cognitive adaptive skill is key to conflict resolution in an individual. Consciousness and ego can be controlled through restrain by avoiding impulsive reactions. Research shows that effective self regulation beginning at an early age predicts that such individuals can manage their future lives in a better way and become more responsible citizens as opposed to those who cannot regulate themselves effectively at an early age (Deutsch, Coleman Marcus, 2006). Therefore, they are more likely to exhibit poor academic performance, disorders in offsprings and even become social deviants in society. Reference Deutsch, M. , Coleman, T. P. Marcus, C. E. (eds). (2006). The hand book of conflict resolution: theory and practice, San Francisco: Jossey-Bass Conflict Resolution Human beings experience internal and external conflicts on daily basis as they struggle with temptations and dilemmas they encounter and create (Deutsch, Coleman Marcus, 2006, p.294). For example, a cigarette addict (suffocating with emphysema) determined to quit smoking may find himself/herself fighting the urge on whether to light the next cigarette or not.Advertising We will write a custom essay sample on Conflict Resolution specifically for you for only $16.05 $11/page Learn More Such internal conflicts are all-pervading as humans attempt to pursue a complex achievement or adhere to a health routine such as medications, prescribed diets or exercise schedules. This paper will discuss some salient features of internal and external conflicts and suggest how people can mitigate them. Conflict and stress are closely connected and work hand in hand in a manner that they weaken rational problem solving at the same time escalating self-defeating and irrational hot behavior (Rahim, 2011, p. 67). In this context, stress amplifies the likelihood for conflict which in turn increases stress level thereby generating a destructive gush of impulsive hot-system reactions. As a result, the likelihood of rational and effective conflict resolution if further undermined. Nonetheless, a number of studies have been done on this impasse and numerous solutions have been suggested on how handle conflicts in a constructive way (Deutsch, Coleman Marcus, 2006, p.302). The marshmallow test is one such example. For this case, delay of satisfaction and frustration tolerance is augmented if an individual can convert his/her average waiting time into an enjoyable, non-waiting state. There are two basic ways to accomplish this. One is by rerouting concentration and thoughts away from the exasperating elements of the delay of satisfaction and concentrating instead on pleasurable things. This type of distraction can be realized by taking part in mentally or overtly activities in the course of the delay period so as to repress the stress associated with waiting for the desired outcome. Distraction strategies such as time-outs are usually employed on a daily basis in conflict situations to allow people suppress the escalating conflict and concentrate on something else in order to calm down and take a fresh look (Deutsch, Coleman Marcus, 2006, p.302).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Second, the conflict arising from the delay period can also be alleviated by altering the manner in which people mentally embody the outcomes they are working or waiting for. Given the adverse effects of stress, the ability to manage stress is a critical aspect in conflict resolution. The ability to manage and alleviate stress enhances not only self-control and self-cooling but also the ability to produce and evaluate potential solutions to the conf lict. The ability to control stress can thus imply the difference between repressing hot desires and pouring out hysterically. It is against this background that Gottman and others (working with married couples with severe conflicts in their relationships) discovered that stress management tactics such as mediation, exercise and self-soothing habits for relaxing play important roles in terms of marital contentment and conflict resolution (Deutsch, Coleman Marcus, 2006, p.304). Severe conflicts, whether internal or external normally produce strong emotional excitement that can easily set off automatic reflective responses including hostility and fight or evasion and flight. These spontaneous responses often contribute to adverse long-term outcomes for the concerned parties. As the discussion above has elucidated, there are a variety of conflict management strategies (such as time-outs, reflection and mediation) that can be employed to facilitate the shift from hot impulsive response s to a cooler and efficient modes of cognitive problem solving. References Deutsch, M., Coleman, P.T., Marcus, E.C. (Eds.). (2006). The Handbook of Conflict Resolution: Theory and Practice. San Francisco, CA: John Wiley Sons, Inc. Rahim, M.A. (Eds.). (2011). Managing Conflict in Organizations. New Jersey: Transaction Publishers.Advertising We will write a custom essay sample on Conflict Resolution specifically for you for only $16.05 $11/page Learn More

Definition of Postzygotic Isolation in Evolution

Definition of Postzygotic Isolation in Evolution Speciation is the divergence of two or more lineages from a common ancestor. For speciation to occur, there must be some reproductive isolation that occurs between formerly reproducing members of the original ancestor species. While most of these reproductive isolations are prezygotic isolations, there are still some types of postzygotic isolation that leads to making sure the newly made species stay separate and do not converge back together. Before the postzygotic isolation can happen, there must be an offspring born from a male and female of two different species. This means there were no prezygotic isolations, like the fitting together of the sex organs or incompatibility of the gametes or differences in mating rituals or locations, that kept the species in reproductive isolation. Once the sperm and the egg fuse during fertilization in ​sexual reproduction, a diploid zygote is produced. The zygote then goes on to develop into the offspring that is born and hopefully will then become a viable adult. However, offspring of two different species (known as a hybrid) are not always viable. Sometimes they will self-abort before being born. Other times, they will be sickly or weak as they develop. Even if they make it to adulthood, a hybrid will most likely be unable to produce its offspring and therefore reinforce the concept that the two species are more suited to their environments as separate species as natural selection works on the hybrids. Below are the different types of postzygotic isolation mechanisms that reinforce the idea that the two species that created the hybrid are better off as separate species and should continue with evolution on their own paths. The Zygote Is Not Viable Even if the sperm and the egg from the two separate species can fuse during fertilization, that does not mean the zygote will survive. The incompatibilities of the gametes may be a product of the number of chromosomes each species has or how those gametes are formed during meiosis. A hybrid of two species that do not have compatible chromosomes in either shape, size, or number will often self-abort or not make it to full term. If the hybrid does manage to make it to birth, it often has at least one, and more likely multiple defects that keep it from becoming a healthy, functioning adult that can reproduce and pass down its genes to the next generation. Natural selection ensures that only the individuals with favorable adaptations survive long enough to reproduce. Therefore, if the hybrid form is not strong enough to survive long enough to reproduce, it reinforces the idea that the two species should stay separate. Adults of the Hybrid Species Are Not Viable If the hybrid can survive through the zygote and early life stages, it will become an adult. However, it does not mean that it will thrive once it reaches adulthood. Hybrids are often not suited for their environment the way a pure species would be. They may have trouble competing for resources such as food and shelter. Without the necessities of sustaining life, the adult would not be viable in its environment. Once again, this puts the hybrid at a distinct disadvantage evolution-wise, and natural selection steps in to correct the situation. Individuals that are not viable and not desirable will most likely not reproduce and pass down its genes to its offspring. This, again, reinforces the idea of speciation and keeping the lineages on the tree of life going in different directions. Adults of the Hybrid Species Are Not Fertile Even though hybrids are not prevalent for all species in nature, there are many hybrids out there that were viable zygotes and even viable adults. However, most animal hybrids are sterile at adulthood. Many of these hybrids have chromosome incompatibilities that make them sterile. So even though they survived development and are strong enough to make it to adulthood, they are not able to reproduce and pass down their genes to the next generation. Since, in nature, fitness is determined by the number of offspring an individual leaves behind and the genes are passed on, hybrids are usually considered unfit since they cannot pass down their genes. Most types of hybrids can only be made by the mating of two different species instead of two hybrids producing their own offspring of their species. For instance, a mule is a hybrid of a donkey and a horse. However, mules are sterile and cannot produce offspring, so the only way to make more mules is to mate more donkeys and horses.

Limitiations of Servant Leadership Essay Example | Topics and Well Written Essays - 250 words

Limitiations of Servant Leadership - Essay Example However, oftentimes, example alone is not effective in realizing the change that the leader should seek to evoke (Zhang et al, 2012). As such, the five determinants of effective power exemplification are enumerated upon as the use and application of the following: coercive, reward, legitimate, referent, expert, and informational. Whereas the servant leader can appropriately integrate degrees of reward, legitimate, expert, and informational, he/she is completely unable to draw upon the reservoir of power that comes from coercive and in large degree from referent power (Russell, 2012). As such, this represents a clear and measurable shortcoming in that the servant leader is not able to exercise the full extent of his/her power and leadership over the shareholders he/she integrates with (Tidball, 2012). Although such an approach has verifiable and measurable advantages with regards to its ability to win over the hearts and minds of those engaged within such a framework, it is, like many theories, unable to speak to all of the necessary determinants of leadership and power that present themselves. Zhang, H., Kwong Kwan, H., Everett, A. M., & Jian, Z. (2012). Servant leadership, organizational identification, and work-to-family enrichment: The moderating role of work climate for sharing family concerns. Human Resource Management, 51(5), 747-767.